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by Admin
Posted on 20-09-2024 11:32 AM
Let premier labels design and deliver a wine labelling solution that will help give your wine the attention it deserves.
We have robust knowledge of your industry and general labelling requirements, and can offer you a bespoke solution that may include embellishments, screen printing and nfc smart labels. Get in touch today to find out more.
Moët & chandon, a prestigious champagne house, sought to create a luxury packaging design for their limited-edition champagne gift boxes. They collaborated with a renowned designer to develop an exclusive packaging concept. The designer focused on incorporating luxury and elegance into the packaging design. The wine boxes were crafted from high-quality rigid cardboard and adorned with embossed gold foil patterns inspired by the vineyard landscape and grapevines. Single serve wine packaging.
How to Design a Stunning Wine Label
Get a design
think about the last time you went shopping for a bottle of wine: maybe it was for a friend or to bring as gift to someone hosting a dinner party or get-together. What guided your eye through the expansive number of brands now readily available at any local grocery store? like the other millions of people that have grown the wine industry to a $60 billion industry, you probably checked through some simple and quick mental decisions: red or white, domestically grown or imported and price point. Even after that, you’re probably left holding three or four bottles.
Before you start designing your wine label , you need to know who you are designing for. Who are your ideal customers? what are their preferences, tastes, and values? what kind of wine do they like and why? how do they choose wine and where do they buy it? these questions will help you figure out your buyer persona and customize your design accordingly. For example, if you are targeting young and adventurous wine drinkers who like to try new things, you might want to use bright colors, funky fonts, and awesome graphics that grab their attention and reflect their style.
2. Know Your Customer
Coming from a design background and not a printing background, their customer service has been very helpful with making sure my files are set properly for the best print job. Possible. Therefore, in future projects i can keep those printing standards in mind and make it easier for both me and their printing team. Their team is courteous and knowledgable and the print quality has always been top notch. I appreciate their online instant quoter making it easy to order and find the best price/size for my projects. I highly recommend. I have switched all of my client's labeling needs to sttark.
Before deciding on your brand and visual identity, it is vital that you know precisely who your customers are. You need to be aware of both their demographics and psychographics. If you are not so familiar with these concepts and their differences, here is a simple description:.
Hi wine lovers, let me introduce myself. I am a graphic designer in the u. K. And my most recent client is a wine producer. They are a small operation based in the england but with the vineyards located in northern portugal. So far none of the work has been received that well, and the client isn't sure of exactly what he wants, which always makes it tricky on my end. The reason i'm here is to ask you what you like/dislike about wine labels, if there is anything that draws you to a certain brand/label. Things about the wine: it will be sold in shops as well as online (naked wines, virgin wines).
Before diving into design concepts, it’s crucial to establish your brand’s identity. Define your brand’s story, values, and the emotions you wish to evoke through your wine. Understanding your target audience and analyzing your competitors’ label designs will provide valuable insights into what works in the market.